The Surprising Truth About Entry-Level Digital Marketing Jobs in Australia
In today’s digital-first world, aspiring marketers might assume that technical prowess is the key to landing their first job. However, a recent study of 506 entry-level digital marketing positions across Australia reveals a surprising truth: communication skills reign supreme.
Communication: The Cornerstone of Digital Marketing Success
Our analysis of LinkedIn job postings uncovered that “communication” was the most requested skill across all cities and entry-level digital marketing roles. A whopping 123 out of 506 jobs listed communication as their top required skill, far outpacing traditionally “technical” marketing abilities.
This emphasis on communication underscores a crucial insight for job seekers: while technical skills can be learned on the job, the ability to effectively convey ideas, collaborate with team members, and engage with clients is fundamental from day one.
Breaking down the communication category further, we found employers specifically seeking:
- General communication skills
- Strategic communication abilities
- Marketing communications expertise
- Other related communication competencies
