How To Learn Keyword Research
Keyword research is the foundation of any successful SEO (Search Engine Optimisation) strategy. It’s all about understanding the phrases and intent behind searches that your target audience uses to find information online.
Learning Keyword Research is essential for not only SEO, but it forms the basis of many areas of Digital Marketing and will set you up to become a successful SEO specialist.
Keyword research is an essential part of learning SEO, but with the right approach, it can unlock a world of organic traffic & real results for your business.

Free Keyword Research Guides
Free KWR Articles
Article | Publisher |
How To Do Keyword Research for SEO | Semrush Blog |
SEO Keyword Research & Analysis Guide | Mail Chimp |
How to Do Keyword Research for SEO: A Beginner’s Guide | HubSpot Blog |
How To Choose The Right Keywords For Your Website | Studio Hawk Blog |
How To Do Keyword Research For SEO | Ahrefs Blog |
Keyword Research: A Beginner’s Guide | Search Engine Journal |
Free Keyword Research Videos
Video | Publisher |
Keyword Research Tutorial | From Start to Finish | Ahrefs YouTube |
Keyword Research | 3 Step Process For All Levels | Semrush YouTube |
How To Do Keyword Research Within 5 Mins | Lawrence Hitches – Studio Hawk YouTube |
Advanced Keyword Research Tutorial | Brian Dean YouTube |
Free KWR Certifications
Free KWR Courses & Certifications
Course Name | Provider |
Keyword Research Course with Greg Gifford | Semrush Academy |
Keyword Research with Semrush | Semrush Academy |
Content Marketing Certification |
Hubspot Academy |

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Courses & Certificates
Keyword Research Frequently Asked Questions
How long does it take to learn keyword research?
Keyword Research can be quite easy to get started learning the basics. Look pretty much anyone can add some keywords into a KWR tool and generate a variety of highly searched keywords. Where learning KWR really takes time is understanding what keywords are going to perform best for your website’s individual needs and goals. Making sure the intent behind a certain keyword is correct for your user’s search can make or break your strategy.
This is where learning keyword research can take some time to get it right and is more than just looking at search volume.
How can I improve my keyword research skills?
The best way to improve your keyword research is by actually implementing it on your website and seeing how your KWR performs and adjusting it to depending on performance. Other than practical experience learning more about search intent, and consumer behaviour can be extremely useful when looking to boost your KWR skills.
Can I do keyword research for free?
Keyword research is something that with the right skills can definitely be done for free using a number of free tools. Google Keyword Planner, AnswerThePublic and just searching on Google are fantastic options for beginners.While free tools might not provide you with the most comprehensive data needed to do in-depth KWR, they do offer a solid foundation to understand keyword basics and identify valuable keywords for your website.
What are the benefits of learning keyword research?
Keyword research is a transferable skill. Once you grasp the core principles, you can apply them to various digital marketing campaigns, content creation strategies, and even competitor analysis, giving you a well-rounded skillset in the digital marketing landscape.